The Islam is Peace Campaign aims to address the negative perceptions and stereotypes of Islam and British Muslims. We intend to do this through media engagement to reach out to the wider community across the United Kingdom. We hope to start this process through a multi-pronged approach:
Islam is Peace? aims to educate the general public of the misconceptions about Islam, to disseminate accurate information about Islam and British Muslims and to help create a more tolerant and informed atmosphere.
Our objective is to create grassroots awareness in the wider community about the peaceful message of Islam and to project the lives and views of ordinary Muslims, demonstrating how British Muslims are part of the fabric of ordinary, everyday society.